Whats the difference among Sales, marketing and branding?

All three are inter linked, with a very subtle difference, branding creates a perception in the minds of the customer/consumer about the product/service, and marketing enables sales to maximize the bottom line.

1. Marketing needs to generate sales preference/demand
2. Sales is focused on revenue generation
3. Branding is focused on differentiating your product from competitors on the basis of you USP

Marketing

• Encompasses

• • Research

• • Strategy

• • Positioning

• • Branding

• • Marketing communications (marcom)

• • • Brochures, Web sites, PR, trade shows, advertising , etc.

Branding

• (A brand is NOT a logo)

• Branding is the process of creating this desired impression.

• It IS a promise of quality

• • It is everything beyond the real, tangible aspects of a product or service.

• • A strong brand evokes a clear impression in your mind. (Coca-Cola, FedEx, Kelloggs)

Sales

• The process of selling something.

• Delivering goods or services – or arranging for their delivery – in exchange for payment.

-tbaka Marketing is the official definition of the associations Altsoeq- deal with the following areas and elements: (1) Customer: it identifies the target and potential customer categories and identifies their requirements and needs.

(2) Products: planning my attributes and Voydha possible, packaging and competitive position.

(3) Pricing: Pricing products to suit the circumstances of the customers and competition, taking into account production costs.

(4) information: the transfer of information about the goods / services of the categories of customers.

(5) Distribution: sales outlets and policies to deal with the planning.

(6) Sales: Strategic planning methods that fit my sales / service.

And the development of after-sales policies, in order to achieve good referrals, where the current client attracting new customers.

Marketing and deal with these six aspects mentioned in the same order.

This arrangement defines marketing steps also determines the priority of each step in the marketing process.

The ..

Sales: it is race, the last stage in the marketing operations, and includes the following: (1) Customer and contact them to determine and identify their needs and potential.

(2) the transfer of detailed information to customers for the goods / services.

(3) to answer customer inquiries and dealing with objections and convince them to buy.

Completion of the sale process to collect sales of customer value and deliver the goods / services.

0 comments

Sales is the end vale of marketing activities. For a co to survive in the long run say for a period of3-5 years ( for a new entrant) the total value of sales has to pay for all the production and marketing expenses and has to provide at least NORMAL PROFITS for the stake holders.

Marketing is an activity which along with after sales service leads to brand building so that in the later stages of the product life cycle we have many more BRAND FOLLOWES  THAN DETRACTORS.  This is the activity of creation of promoters so that they work like unpaid marketers of the firm not only among his friends or relatives but also in the social media.

MARKETING:- Broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship while SALES:- Makes customer demand match the products the company currently offers and BRANDING:- The marketing practice to create a name, identity and symbol that identifies and differentiate a product from other products.

Just make it simple.  I assume all participants have good foundation on the subject. In simple terms, Branding is part of marketing. Marketing involves so many aspects including Branding. Branding is nothing but injecting your brand into consumer to make as the first choice. Sales is the final call which needs to be driven by various factors and marketing being the first, foremost and pivotal aspect.

Thanks.