ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Is it good practice to mix sales force with marketing team? If not then where to draw the line?

user-image
تم إضافة السؤال من قبل Rajdeep Paul , Marketing CRM automation , TAMANNA.com
تاريخ النشر: 2015/03/11
Sidvin Shetty
من قبل Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Definitely yes, market place has become more & more dynamic & two crucial departments though having different objectives should be aligned thus in practical or technical sales it's 'SMarketing' now & not mere Sales & Marketing.

Sales objective is to reach & surplus targets, ensure products are available & properly merchandised & reach the targeted number's that can be achieved only when marketing does it's job by ensuring proper ATL & BTL, planning promotions based on different target markets & cycles, proper stock planning, effective pricing etc

To have it there should be alignment of tasks, responsible for each other's objectives, ensure sales team provides crucial marketing intelligence, competitive scenario (At a outlet level) & promotions must be planned having a word with sales, there should be mechanism like ROI (Return On Investment) where sales person knows for example to take an additional space in an outlet/chain of certain value what is the value of sales is expected thus sales numbers is achieved along with expected return on such investment

:-)

المزيد من الأسئلة المماثلة