What are the actions to consider after having a very successful social media ad,great number of post reach and shares but with no purchases procedure?

Hi Vanessa,

Thank you for inviting and asking a great question. 

As we know the ultimate goal of any business in digital marketing is of course conversions. So if you have an ad on Social media with nice engagement rate ( Shares , comments & likes ) but with now conversions its probably your message on ad and your landing page content are different. means your landing page should depicts the logic that you have on your ad.

Another solution is to test different landing pages by changing the design , changing the location of of buttons , changes in the message , adding more information about product or services like images ,videos and most important feedback from your previous customers. Understanding the behavior of your visitors on your landing page is most important thing in Digital Marketing. 

Please also check that your ad is targeted to the right audience.

So the best way is to test , test and test :)

Regards,