أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Every marketing change (environal, political and psychological) will affect brand personality more or less, and the brand personality wills retroact marketing. So we have to do a strategy to make sure the personality is just on its way. A record should be build to record these changes in order to adjust the brand personality.
Brand personlity includes the impression of product in the minds of customers and how to keep always it abreast and positive.
