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How would market comb to the bald men? test your advertising & marketing skills with innovative & creative answers.

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تم إضافة السؤال من قبل PRADEEP MEHRA , CEO , Angel international Inc.
تاريخ النشر: 2013/07/29
PRAVEEN VARMA
من قبل PRAVEEN VARMA , Senior Manager , Reliance Industries Limited

That is a challenging question.
I have following answer to it.
First let us understand the charactristics of bald man.
Mostly it has been observed that the bald man have tendency to surf hand on their head.
Secondly they have the issue of sweating on their head.
In the second stage, we should design a comb for handling these two charactristics of bald man.
In this comb design, it should have soft hairs (like we have hairs on the coat cleaning brush).
These hairs on the comb should be capable to absorbe sweat to some extent.
So with this two feature of the comb, we will be in position to tackle the problem faced by bald man.
Now the design of the comb.
it should be in round shape with small hairs (around5-7 mm long) and one foldable handle at the top (where one can fix his fingers to hold the comb).
If plastic used in the comb body should be soft enough.
So when the bald man uses this comb then he should feel that his sweat is gone / spread on head, it should give some massaging effect on the head.
To promote this, we should include some scientific explanation like this comb will increase the blood circulation at head (through soft hairs and soft plastic body), give cooling effect (as the spread of sweat will enhance the evaporation rate hence make him feel cool) etc etc.
I thinks this is the only way by which we can market the comb to bald man.
Please let me know if you have some other answer.

Mohamed Hendy
من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers

 we need to creat a need... bald men need hair!! so we can adjust our product - comb - to make it a vibrator comb  and we can deliver our message based on healthy concept and it say that the vibration output motivate the scalp which helps hair growth.

 

what I mean is we need to creat the need for anything even if comb for bald men!!, and then make our product and deliver our values through the right channel comb

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