If the sale price of company is higher than book value of the company .. this difference will be:

B - Goodwil

so the answer is option B

B - Goodwill

A company with brand image fetch higher price.

answer B-goodwill is correct

Goodwill for your business_________The excess price the buyer willing to pay over its' worth.

b-                                    

Goodwill

the answer is C- depreciation

the answer is B- Goodwill; As defined goodwill arises when the sale price of a company is higher that the fair market value of the said company. In this case, I assume that that the company's book value is equal to its fair market value.