Who is considered the father of the modern day marketing ?

The father of mofern marketing is Philip Kotler

Edward Bernays + Adam Smith

I think father of marketing is one who anticipate the future need in advance and many successful business man come in that category like Mark Zukerburg who has anticipated Facebook before10 years? he anticipated and make communication easy. isn't it!

I will go with the answers of Mr. Shetty & Mr. Usman Ahmed

I think it's Edward Bernays :)