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Where can I find a banking cross-sell model with an SPSS modeler?

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تم إضافة السؤال من قبل Zaid Mahadin
تاريخ النشر: 2015/03/26
Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

In an effort to secure a greater share of wallet, financial product and channel managers are leveraging more data than ever to reach out to customers and members. Unfortunately, many of these campaigns are based on institution needs as opposed to the household product lifecycle, creating consumer confusion.

Let me give a simple example. Selling mutual fund, shares or insurance to a bank account holder would be cross selling.

Tanveer Qureshi
من قبل Tanveer Qureshi , Director , Qureshi Associates

You can search from Yahoo, Google. Lot of online tutorial are available.

Shamseer KM
من قبل Shamseer KM , HR Payroll Officer , Al Darwish Engineering W.L.L.

Refer "spss modeler tutorial" in google

 

Thanks 

shamseer

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