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This factor is crucial to show company where to target their marketing campaign.
Customer satisfaction means,When a customer get convinced with your products or services NOT by getting confused with your sales/marketing person and when they come back to you for another deal.
Irrespective of the products or services that you sell to your customer, following things determines the customer satisfaction. Your Price and Quality will attract the customer to your product.Usage experience will decide whether your products is really convincing to the customers.After purchase service will get recommendation to your product in the market.
Conclusion: All above points matters step by step.
In fact customer keeps an eye on all of the above. But, what matters is the continuing relationship after the sales. What differentiates a "good" company to a "great" company is that the latter continues to get the customer involved via frequent phone/email conversations as t:
(i) How do you like your product that you have recently purchased from us?
(ii) What other improvements that we need to make in the future generation of this product to be more customer friendly and more user friendly?
(iii) Do you think you have received your money's worth with this product? If not, what do you think the price point should be for this product?
Companies should always look at the CMU (Changes, Modifications and Upgrades) to the existing product(s) to continually engage the customer as well as keep them away from the competitors.
you can sell any product which is above mentioned but customer always need service that you can deliver any time so my preference is service...
It totally depends on the products for example if I buy a laptop so definitely I am looking for quality and after sales services.
