Should a company nowadays invest more in online advertising rather than offline?

Online advertising is very successful nowadays sine the message can go directly to all the audience.
but we should keep in mind that some people are still away from the online advertising so i guess a company should be investing in both online and offline advertising.

According to Nielsen report, it shows a continual growth in the online ad spending, and numbers indicate that advertisers and marketers are spending 12.1 % on internet ads, Kindly view the article I wrote before about Internet marketing Advantages over traditional marketing http://chain-digital.com/blog/internet-marketing/online-marketing-advantages/

Since on-line advertising established, off-line advertising loosing ground, I'm also agree with Cynthia about the target audiennce, but interested in measurable advertising.
It is offten that in off-line advertising they might try to trick you into believing they have “solid” data as to how successful your campaign will be.
But the truth is that they might have an idea of how much people roam around or pass through a bus stop or billboard, but don’t know for sure, plus you’re not segmenting your target just wasting resources.
Also in news pappers inserts, or magazine samples, you never know the truth of how much readers get that print.
Once I tried get back all the leaflets that were inserts in a magazine, just to realize how many has been sold, they avoid to send them back with excuses.
Social media, web sites, banners, podcast, phone applications, etc.
gather truthful data from impressions and clicks.
You can analyze transparently clear data and monitor your traffic sources.
Also you can segment more and have less resources wasted.
Last but not least you’ll have less costs and more revenue.
I beileve that 70% is on-line and 30% is off-line.

Invest where your customers are.
The people you are trying to reach use different media, you need to know which one they use in order to efficiently connect with them.
It is very different if your product is an iPad app or walking stick for visually impaired people.
I never segregate online and offline.
Use common sense and research to find the best media to reach your audience, and the answer will automatically fall into place.

Currently Brands (outside online business) invest only about 5% of their Marketing budget on Digital Marketing - as they believe it's better measured - although it's much more costly.
Digital Marketing budget share should be raised with the increase of Internet users (and the increase of the time they spent online) and the development of Digital Marketing tools (including creating, monitoring and measurement) It's the role of Digital Marketing Managers to educate and persuade their managers about the usefulness of Digital Marketing.

I agree with Cynthia, the company first identify it's target audience and consider the stats about their exposure to the online market.
Today, online marketing is indeed playing an important for any business size depends on how effectively they use online platforms.
Just having a website, a facebook page or twitter account won't help, it needs dedicated approach because the success of online marketing is that it's a two way communication where your end user can directly respond to your message.
In parallel, company shouldn't completely neglect other marketing mediums.

A company should invest most where its target audience is.
For example, if your target audience is aged 40+ it wouldn't help you much to invest a large sum of money in online advertising.
You should rather think of other mediums where you are most likely to send the message across successfully to your potential consumers - maybe a TV ad around daily news time.

no i don't think so investment should be done in both onlineand offline advertising because the people who dont have time among the busy schedule can be attracted towards there company or product through offline advertising

Unless you cater to a very specific niche group or demograhic that has chosen to skip or been forced to skip or inadvertently skipped the digital revolution, there really can be no substitute today for online advertising as part of an integrated holistic communications mix where all different elements are carefully weighed and balanced taking into account the best points of contact to reach your target market with your unique message(s).
With more than 125 million individuals using the Internet in the Arab region, and more than 53 million actively using social networking technologies, and more than 11 million registered professionals on a leading careers platform like bayt.com alone today, the online dimension cannot be overlooked if you are looking for a captive audience that can be easily segmented and understood and specifically targeted and addressed according to their unique demographic and psychographic and behavioral profile.
Not only do online campaigns allow unique targeting but they also allow unparalleled performance tracking and measurability which means your message is reaching the exact audience you want and you are able to track your campaigns on a real-time basis.

This completely depends on what your objectives are and who your audiences are.

However, trends indicate that investing in social media and mobile technology can give you more bang for the buck.

Even though the online advertisement is impressively successful and effective nowadays we should not forget about 'old-school' because we reach slightly different audience with each technique.