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What is the difference of corporate image and corporate identity?

user-image
تم إضافة السؤال من قبل Etchika Franco Juárez , English Language Teacher , Broadway Institute
تاريخ النشر: 2015/04/07
Ahmed Khamis
من قبل Ahmed Khamis , Managing Director / Co-Founder , Ink8 Advertising and Promotion

ooooh that is a difficult one i think its on the client view that your working with 

Etchika Franco Juárez
من قبل Etchika Franco Juárez , English Language Teacher , Broadway Institute

DO you think that the graphic designer can do corporate identity?

Abbhinav Thakshak
من قبل Abbhinav Thakshak , VP - Consulting & Strategy , Prisstine Systems

Corporate image is something how the general public and your consumer perceive your company while corporate identity is what the company wants it to be perceived. There's a lot of aspects that go in making a corporate identity like logo, brochure designing, corporate policy, etc. Corporate identity is a more proactive activity indulged in by the company while corporate image is entirely based on the user experience and how they feel about the company.

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