What is the difference between retail marketing and retail activation?

Retail marketing - Retail marketing is process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain.

Retail Activation - Retail Activation refers to generating consumer interest by allowing consumers to use a product or experience a service. Retail activation closely resembles Experimental marketing.