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Which "P" is the most important for business out of 4 Ps?

Which "P" attracts most costumers? and what do you personally prefer when buying any product.

 

(1)  "Product" (Quality of the product)

(2) Price (Comparing your income and competitor`s price)

(3) Place

(4) Promotion (some costumers do not compare rather they are impressed by the good promotion strategy of the product)

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تم إضافة السؤال من قبل Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
تاريخ النشر: 2015/04/18
Muhammad Yousaf
من قبل Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

As4 P's are called the Marketing Mix.  To make the taste of the Marketing Mix every P is important in order to get a good response from the customers. Marketing Mix (4 P's) is like a recipe of a good food.  Every ingredient in right quantity plays its part to make the taste of the food perfect.  So is4 P's.  To make a perfect Marketing Mix every P plays its role but according to its requirement.  . 

But if you specifically ask that which P is more important in comparison to others I will then go for Price.

 

Mahmoud Ghazal
من قبل Mahmoud Ghazal , Cocnsumer and Market Brand research leader , Procter&Gamble

except #3 (Place), Price/Quality and Promotion4 can be combined in one as "Value". at the end of the day the consumers want to leave confident that they made a good deal. 

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Hi Mehboob. Thanks for the question - it cheer up the brain.

All4 above mentioned "P" are essential - step by step.

1.Product - which should be now-how or old but well designed

2. Price - will be compatible, reasonable and very well calculated against all future fails

3. Promotion - no one will care for your price, product - if no one knows about that. So you should promote your business.

4. Place - it's something out and more than others - depends on the business type. 

 

usman ullah abdul rahim
من قبل usman ullah abdul rahim , Finance Manager , SPS Aircraft Services LLC

Price Is the most important element of the marketing mix strategy. the combination of price and quality is essential to compete in today's business environment.

 

taif raad
من قبل taif raad , Supervisor , cubic engineering company

I think the Product it is the most important for business..

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