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Guerrilla Marketing is defined as:

A. monkeying with marketing ideasB. declaring war on all competitionC. use of inexpensive nontraditional promotional methodsD. ambushing the competition

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تم إضافة السؤال من قبل Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG
تاريخ النشر: 2015/04/18
Zety Shakila Binti Mohd Yusof Mohd Yusof
من قبل Zety Shakila Binti Mohd Yusof Mohd Yusof , Lecturer (Diploma Logistics & Supply Chain Management) , Polytechnic METrO Johor Bahru

My answer is C.This one of strategic advertising which introduced by Jay Conrad Larinson in1984. Most guirella marketing campaign aims to strike the consumer at a more personal and memorable level. For example,company who are involved in handling and packaging dangerous goods,would be more advisable to create educational or informational blog to their website as a guidance for all the current or potential customers to follow DG rules and regulations.

Zeeshan Asif
من قبل Zeeshan Asif , Head of operations , Ecolean Pakistan PVT. LTD.

Answer is C

. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience

Jersh On Repolidon
من قبل Jersh On Repolidon , Spare Parts Control , Al Masaood Automoiles

Guerrilla marketing was a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible.[1] The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience. the correct answer is letter C.

Mohammed Fathe  Shaheem
من قبل Mohammed Fathe Shaheem , Operation Executive , Arabian Construction Company

Agreed with Members ( Madam Nancy & Mr. Zeeshan

Nancy Refai
من قبل Nancy Refai , Health, safety and environmental management Trainer and consultant , Freelancer

C. use of inexpensive nontraditional promotional methods. This option is best to answer because "Guerrilla marketing was a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend."

MUHAMMED HARIS MI
من قبل MUHAMMED HARIS MI , Senior Audit Staff , Saud Bahwan Group LLC.

I agree with experts answers.Well explained>>>>_

alfredo Landaeta
من قبل alfredo Landaeta , Head of Logistics , Carib Brewery Limited

Option C.... 

 

check the following links if your are interested in learning more on the topic: 

 

http://gmarketing.com/

 

How to Pull Off a Guerrilla Marketing Campaign

 

 

 

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

C. use of inexpensive nontraditional promotional methods

Bello Abubakar
من قبل Bello Abubakar , Cinema 4D Render/Sketch UP, AutoCAD, ArchiCAD and Revit Specialist , Federal Housing Authority

C........................................Lol

Emad Mohammed said abdalla
من قبل Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>  C. use of inexpensive nontraditional promotional methods

Abdou warshan
من قبل Abdou warshan , • مدير إدارة المخازن والنقل , شركة تمكين الدولية للأجهزة المنزلية

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

so the right option is C. use of inexpensive nontraditional promotional methods

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