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Any media the language has to be appropriate,
Social media is there to allow direct personal and one on one correspondence on customer queries. ou can start by establishing a comment response time to under30 minutes and have well-trained community managers who are friendly, creative and engage with emotion.
There is a simple technique which calling 'Customers support'.
The idea is to create an area on your website reserved to ask and answer questions regarding the company, as a forum, but the added value is to allow to the users answer to the other users, you can make a notation for the best active users and reward them.
As the socio sphere evolves, you have to be in real time to offer customer service through social media.
As every one on these days understand, the base of the problem and depth of the resolving fast need to be co-inciting to provide the service, you need to have a team which will execute the customer service in social media perfectly. As it's a live medium, most of your good responses will go un attended, but cited among the discussion and shares or examples for long time which will give the brand a reputation.But if the service goes wrong with usual call us, visit us for further details, then it's of no use to offer the service.
To Sum It up:
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Social media at the very basic, provides channels or a platform for customer to reach out however a good customer service is a process by with company resolves customer issues. Answer to how is by being able to understating your customer familiarity with technology and their usage.
the most important for customers to increase customer satisfaction is fast respond, even if there are no good answer or solution for their problems