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In GCC Instagram is more commercial than its social platform, you can find anything you want through it, even you look for lamps, personal stufffood delivery…. As we say “From theneedle to therocket”.
Hence you should use instagram as one of the important tools in your marketing campaigns, and here are some tips to take it in mind in management of your account:
Create your own hashtag, #brandname
· Use your own pics, don’t collect rom internet … people will trust in you when you use your original photos.
· Make a theme to use it in posting, its important in branding to focus on your logo, colors, and contacts and put them in mostly posts.
· Instagram still a social platform, so put general advices, wise words, funny pics, some competitions…. While you do business, don’t forget to engage and be social with your followers, people like fun.
· Be positive, be positive, be positive…. People take impressions about you from your posts, so it’s very important to be positive, nobody likes sadness.
· It’s better to launch some pics for your officers, your store from outside and inside….. that what the followers will see when they visit you.
· Put eyes on your competitors, it’s good to do market watch and no problem to learn from leaders in your field.
As the nature of this medium is more appealing to the end users/customers, instagram for business will help you to increase the brand identity among the elite shoppers which you want to target.
More to that, the competition in instagram is very minimal compared to the bigger networks, Dont know which industry you are in, if your industry is targeting the millennials then i would say instagram is the medium to go for as long us your business nature demands that targets.
