When a company wants to offer more products, which option is the best: family branding or product line extension or launching a new brand?

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Roba Al-Assi · Answer

It very much depends on the product.
If the new product line is very relevant to main product line, the first two are better options.
If it is a bit irrelevant and will stand well on its own, then launching a new brand makes more sense.

مستخدم محذوف‎ · Answer

Family branding; as product line extension may dilute the brand where as launching a new brand may be expensive.

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When a company wants to offer more products, which option is the best: family branding or product line extension or launching a new brand?

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