Why annual festivals are best opportunity for field marketing?

Annual Festivals in the world are now most typical and fruitful period in human society.
So there are now annual festivals for different societies, groups, families, foodies, art-lovers, dresses, house items film-buffs and culture vultures of all descriptions.
These Festivals environments can be fantastic places to host an experiential marketing event, as the festival enjoyers are in a relaxed and happy mindset and as a consequence may be more open to spending some time at your stall or sponsored area.
Religious occasion is the best annual festivals for most of all societies.
 Music and performance is usually the main focus of a festival, but there are market areas in almost all festivals which provide the perfect setting for the public to try products and interact with a brand.Dresses, clothes, utensils, furnitures, electronics, processed or semi-pressed foods, decorative items etc may be the popular products for field marketing during annual festivals  

Because festival is the time when buyers are in a mood to spend money due to the spirit of the said festival.

The annual festivals may be in the Religious occasions(EiD,X-Mass etc), New Year’s celebration, traditional playing competition, local annual community fair, annual commercial fair, annual technology fair, annual heritage fair, annual cultural programme, family programme (such as birth day, marriage day, marriage ceremony, death anniversary), national annual observing day, and international annual observing day.
Most of the employees have granted annual festival allowances from their authority in each year.
The other people deposited money day by day to spend for their annual festivals.
So,annual festivals are best opportunity for field marketing .The most needed marketable products for these occasions are:       1)      New dress and clothes for all ages   2)      New Toys and playing items   3)      Fresh protein foods with special rice or bread   4)      Fresh snacks foods and beverages   5)      Fresh sweets and soups   6)      Soft and hot drinks   7)      Fresh flowers and decorative items   8)      Ornaments for girls and women   9)      View cards and various cards   10)  Dressing up goods   11)  Goods for modern hair style.
  12)  Modern toiletries   13)  Various gift items   14)  Modern electronic goods   15)  Modern furniture   16)  Modern vehicles  

because you can see a large amount of people in the festival place with low cost and those people have a enough potential to be customers.