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If yes. can you give an example ?
No one can deny the value on online advertising and it’s benefits as (two way advertising method) especially nowadays it allows you to deliver your message the your target customer
but sometimes the traditional advertising is more useful and needed according to the product type, target customer culture and habits, especially in the developingcountries
Sure. Online advertising is an innovation in recent times. It is also called as Internet display advertising. More than50% of the world population has access to Internet and hence the advertisement can be reached out to them. It provides measurability and information about the prospect buyers and whether the product is being appreciated, accepted by buyers.
It depends on the delivery expectation of the campaign.Online advertising will be more beneficial for products/services offered to the end users through online outlets 'aka' e-commerce sites.
i think online advertising is better than traditional in usa , canada and eaurop .however, its not better in africa and the midle est
Marketing is a phenomena which depends only on the communication which is transmitted back and forth.
You need to understand your TG to decide on the channels of marketing.
I fully agree with the answer been added by EXPERTS .................... Thanks
With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.
Internet advertising is targetedAs a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!
Internet adverting enables good conversion trackingIt's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.
Internet advertising has a lower entry-level feesIf you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.
Internet advertising can be much cheperBecause of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.
Internet advertising has greater rangeOne more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.
On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.