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Can the online advertising be better and more useful than traditional advertising ?

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تم إضافة السؤال من قبل Khaled Anwar , Senior Sales Engineer , "Automotive company''
تاريخ النشر: 2015/04/23
Ahmed Mostafa
من قبل Ahmed Mostafa , Digital Marketing Manager , Digital Gate

No one can deny the value on online advertising and it’s benefits as (two way advertising method) especially nowadays it allows you to deliver your message the your target customer

 

but sometimes the traditional advertising is more useful and needed according to the product type, target customer culture and habits, especially in the developingcountries   

Mohit Golui
من قبل Mohit Golui , Vice President- EHS , Oberoi Realty

Sure. Online advertising is an innovation in recent times. It is also called as Internet display advertising. More than50% of the world population has access to Internet and hence the advertisement can be reached out to them. It provides measurability and information about the prospect buyers and whether the product is being appreciated, accepted by buyers. 

The5 most valuable benefits of on line advertising:

  1. It offers more value for your advertising dollars as it can be more targeted than offline mediums.

  2. It is up and running24/7 providing round-the-clock visibility.

  3. It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.

  4. It provides more information at a low cost.

  5. It is convenient for your audience as they can access your on line advertising material as many times as they want.

S M Saleem
من قبل S M Saleem , Assitant Manager , Al Shaab Village

It depends on the delivery expectation of the campaign.Online advertising will be more beneficial for products/services offered to the end users through online outlets 'aka' e-commerce sites.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

i think online advertising is better than traditional in usa , canada and eaurop .however, its not better in africa and the midle est

ARNAB BANERJEE
من قبل ARNAB BANERJEE , MARKETING HEAD , TILAKNAGAR INDUSTRIES (I) Ltd

Marketing is a phenomena which depends only on the communication which is transmitted back and forth.

You need to understand your TG to decide on the channels of marketing. 

Emad Mohammed said abdalla
من قبل Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

I fully agree with the answer been added by EXPERTS .................... Thanks

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

Internet advertising is huge

With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has a lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.

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