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The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
If you are a hardcore e-commerce site with intense competition then you can opt for this feature, this will give you the ability to target a shopper who cam to your site and left the filled cart with purchased items to re-target.So basically if you are in to re-targeting then this would be more beneficial to you.You can compare the analytics in many fold such asImpression Vs Product -> This will give how many products viewed against how many times that particular product added to the cart.Promotion Vs Action -> This will give you how many times a product promotion viewed and whats happened when the item has added to the cart.The above four characteristics can be set at different perspectives in a way that your business need is.See, it's a ever evolving analytics sphere today, skill enhancing in this is, as often as changing our inners, So diving in and keep you up to date on methods and tweaks is finally matters.
