ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Brand related question

A _ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support.  

 

 *flanker  *cash cow  *low-end entry level  *question mark  *hound dog

user-image
تم إضافة السؤال من قبل Souad AL Challah , Executive Director , LebMASH
تاريخ النشر: 2015/04/26
Jean Samy
من قبل Jean Samy , Area Marketing Manager , Popeyes Louisiana Kitchen (QSR concept)

that profit or break even is purely by loyal customers. But no proper Advertising/ marketing efforts will SURELY lead to dissapareance of that brand. Some companies dont understand that concept. That Advertising and marcoms is not an option but a mandate to thrive in this existing market. 

المزيد من الأسئلة المماثلة