Now in this era should always need to come up with unconventional ways of marketing or still more focus on traditional approaches ?

The traditional approaches to marketing show their limitations as companies have less and less direct  contacts with their customers-the information become more and more available through Internet. For that reasons, the companies must find out new ways and strategies in surprising and impressing customers and develop different kind of competitive strengths.

We always have to be more attractive and deeply related to the customer needs. By focusing the traditional ways for marketing will get us to the end and will create and develop different way to force customers towards your target.

In my opinion breakthrough strategies works and helps you in taking the lead over the other brand in competition. Unconventional way of marketing gives you more reach and message gets spread to a wider segment because once you do something different industry starts talking about it which in turn gives you edge.

 Traditional techniques cant be neglected as a whole as they are like basics same should be used for sustenance kind of thing.