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How to accomplish a viable marketing plan via the 4Ps to maximize the profits and maximize the share in the market?

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تم إضافة السؤال من قبل Walid Ismail Elrahel Meiri , Administrative Accountant and Public Relations , Musa Ali Altayeb for Import and Export
تاريخ النشر: 2015/04/28
courage kaseke
من قبل courage kaseke , sales executive , First Pack

marketing plan comprises of the four P ,that is product ,place ,promotion and price

product - make sure the product meets the eye if the customer hence customer satisfaction.

place -the product should be readily and widely available .Maybe use intensive distribution to make sure it reaches all target markets.the product should be distributed at the right place at the right time and at the right people.

promotion - this could be offering augmented services to encourage the customer to buy .FOR example buy two and get one for free.

price - pricing is another key area of improving market share ,most customers are price sensitive .Lowering prices might increase sales and some customers are quality sensitive and they assume that products of high price are of great quality.

 

 

 

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