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How to go beyond customer service to achieve customer satisfaction?

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تاريخ النشر: 2015/04/29
Ujjal Kumar Dey
من قبل Ujjal Kumar Dey , Sr. Executive , Indian Institute of Management, Ahmedabad (IIMA)

It was strange to see all the answers here! Guys, grow up ... no body talks about customer 'satisfaction now' as we have evolved from merely 'satisfying' the customer to generating experiences for him/her! An experience, that the customer falls in love with.

In most cases, a customer is not even sure of what he/she wants. more so, in today's world. As have been cited an example many a times, if Henry Ford had tried to 'satisfy' a customer, the Ford company would have started a horse stable; and not the world's largest production system for cars!

Maybe you can check a few articles in HBR to know more. But, to answer the question, it is merely not just enough to satisfy the customer by helping him/her. Involve the customer, which, from an organisational perspective, would mean integrated communications. Think and develop a bright idea that characterises your product or service and aim a creating fabulous experiences for the customer. In today's world, when a person is spoilt of choices, he/she only remembers the 'experiences' and the memory of merely 'satisfactory' experience would last a maximum of5 seconds! 

 

SANJEEV PILLAI
من قبل SANJEEV PILLAI , GENERAL MANAGER/OPERATIONS MANAGER , HOTEL GOKULAM RESIDENCY

By regular visits or By feedbacks,This will create a relationship on which the company can built up its sales and Reputation in the market.

Let him feel that you are as much Happy when he is using the product and always at the doorstep to offer any assistance.

Josilyn Felipe
من قبل Josilyn Felipe , Office Manager , Fitness Food Factory

It's very important to established rapor at the very beginning of supplier and customer relationship.  Relationship where both ends have the understanding of each obligations and limitations. Having a customers trust is being honest of what the company can offer in line with the customers needs and showing integrity always.  Compromises arisis when a supplier tends to over-promise with the customer.  That is where concerns arises.

Quljat Maryame
من قبل Quljat Maryame , RF engineer , LCC pakistan

At first find out the problem that is the customer facing, then it will be easy to make him satisfy.

Syed Mosawwirullah Shah Mosawwir Shah
من قبل Syed Mosawwirullah Shah Mosawwir Shah , Sr.Manager , PTCL

Good and excellent QoS ( Quality of service) is the core requirement of each and every customer. A part from every thing an organization/company should focus on its QoS for the entire satisfaction of valued customers. Quick and positive response to valued customer to redress his/her grievances/complain well in time.

pinky vaidya
من قبل pinky vaidya , Sr Fraud Analyst , Radius India

Going that extra mile for a customer will come by helping them by amphathising their situation , just by telling sorries wouldn't help , there is always a way if there is a will , try and get special approvals for customers from your managers if possible , follow up and call the customer to see if they got wnat they required , building rapport with the customer , undestanding them and keeping things simpler , always give an bad news with an alternative

Christie Harik
من قبل Christie Harik , Sales Manager , Silkor

Have long and detailed conversations with your clients that are 99% unrelated to work. The more you know about them te more you can customise your services, optmise your approach as a sales person and meet every need they have. and when they ask for something, we always deliver (we never say i can't or i won't and never use the words against company policy. clients do not care)

shafaque ahsan
من قبل shafaque ahsan , Director Food and Drinks

My mantra is simple Do it and say it like you mean it. Travellers and cusotmers are very savvy and genuinity is what will make you stand out. 

Kesang Yolmo
من قبل Kesang Yolmo , Retail Manager , Capital Hospitality, ADNEC

Quality product and excellent customer service are complimentary.One cannot thrive alone.

To ensure customer service, staff training & development is crucial,constructive feedbacks,staff motivation, to be hands on on the floor,and all members to have a sense of ownership.

Levy Bernardino
من قبل Levy Bernardino , Housekeeping Trainer And Hospitality Supervisor , SHADA HOTEL

Learn the guest coonect process

not just you know what customer wants but instead what they need

Mohammad Ramadan  Jalloh
من قبل Mohammad Ramadan Jalloh , Senior translator , Sierra Leone Consulate

The best strategy for any business company to grow beyond the mere level customer service introduction to the utmost level of customer satisfaction is to ensure that : (1) the organizational behaviours of the company itself is satisfactory to the required standards of the employees themselves. (2) that demands and services are met on a parallel convergent styles of service providers. (3) that mutual communications and understandings among service customers and service providers prevail as effective and understandable as as the need for a technical team work and cooperation among the whole. (4) and that the wants and demands of a customer are given a considerate preference and attention over service providers wants and demand at any particular given time ...... without any let or neglects for both service providers and customers' esteem.

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