When the customer doesn't come to you, what is the best customer acquisition strategy?

Cold calling and negotiations to creat a   meeting with the customer.

You go to the customer ... make calls, email, visit the customer, flyers, bill boards, radio, TV advertisement ... all depends how much you want to spend ......

Do not forget the followup...... 

Ms. Elke answer and fast

Excellent

Thanks for the invite

Then you should go to customer and describe your products / services in order to convince and sell.

Marketing department should play an important role in such case. Customers, do not always come to you , therefore company should:

1. Survey the market and customers opinions.

2. Contact customers  by the best communication type (emails, direct calls, meetings..etc).

3. Advertise to target potential customers.

4. Satisfy customers needs by offering what they are interested in

Understand what customer wants and approach with a customized product.

If its a start up; events and promotional activities and advertising with social welfare activities will create a word of mouth and create goodwill among customers; which will reap benefits in the future.

Yeah, you have to go to the customers by yourself............ promote your products by any mean..........

Distribute price lists for economically competing products or services or arrange group seminars for shedding light on your products or services features and finish for quality driven works.