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I believe that online is better, it costs less and it's more flexible .
Thanks for inviting
both are more effective it depends up on business... but personal marketing strategy will do better things.
It depends ... There is no strategy which guarantees a certain % increase in revenue, if it was companies would had tried only that rather than running into multiple channels... :)
Selecting a strategy which gives higher proximity may vary from Industry to Industry, based on level of competition, Consumer "Know How" of the products, Target Market, type of product or category etc
An combination generally of In Outlet activities, Social Media promotion, ATL activities such as Ad's in television etc may give higher attention of large consumer markets & if it's been able to attract the 'Target Audience' then chances are some percentage of therm trying out the products or services.
Strategy for a brand should always be building long term relationship with your current & potential customer's rather than short term. If it's short term like for example Eid, Ramzan, christmas times than it should be event specific rather than general & based on the type of customer's (Target Market) the campaign should be decided.
:-)
Online. because you should follow today technology with lots of social media effects or influence on people who daily use social sites can be easily acknowledged by company agenda.
It depends on what market segment is targeted as well as what type of product presented to the market but in general both strategies are feasible and effective.
marketing strategy
Direct marketing
It ensures the customer's vision and my experience and conviction by
Through sales centers
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
In2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In2013, Internet advertising revenues in the United States totaled $42.8 billion, a17% increase over the $36.57 billion in revenues in2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of2013, up18% over the same period in2012. Online advertising is widely used across virtually all industry sectors.
Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls
Online is more prefferable because it communicates with multplsers in the same time from different dimension
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