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Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products or services. The goal of marketing is to present information about products to consumers in such a way that the consumer realizes it fills some need in their lives and they make a purchase. Digital marketing is simply using digital strategies to communicate business specific information to an audience in order to illicit a response.
Basically, digital marketing works by using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal. The strategies work together in order to drive relevant traffic to a business (either online or off) and then convert a one time visitor into a returning, loyal customer. Well structured campaigns may use any combination of a number of different strategies.
It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.
Digital Marketing is a dynamic medium and you should always be adapting to the changes.Use a Web Analytics tool to track performance and plan your next move.
Sir just want to add a digital marketing firm would work best in the developed world where internet penetration and SMART PHONE (at least3g with whats app) penetration is near100%. Digital marketing will work best with smart phones when after sewing the app the customer can order the product immediate and even make payments with the credit card.
