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Focus on Unique Selling Proposition (USP) of your product. Point of Differences will surely help in attracting the competitor's customers.
Unique Selling Proposition, which basically means to create a point of differentiation between one another's services/products.
Having had built a strong unique selling proposition lets you to stand par from that of your competitors and instills positivity to your targeted customers/clients. Although it has been observed that this point has been neglected or rather been overlooked but it is to be noted that this is a core/important element to establish and inherit business in the eyes of customers.
You have to spend money to make money. Attracting new customers who are doing business with your competitor comes down to offering a better deal or experience than what they’re currently receiving and that will cost money at the beginning. However, this is a one or two time cost. Some will not become loyal customers but for those who do, the small financial outlay will be well worth the cost.
Use contextual ads with Google AdSense with the keywords your competitor uses, including his brand name.
1- Good interview and customer care
2- Good offers and options that help implement its requirements
No customer can resist an bonus implied on an product just need to highlight the regarding with stubbornness .It will really make an possesion for customer to think twice and ask for ,then that will give an last final blow to catch him
Study the difference of the product vs the competitors product and start buiding up/ highlights those unique things that you can offers.
creative ways to Advertise to promote against your competitors customers
1) have an audio visual effect on the customer tempting to purchase
2)face to face ( door to door ) highlighting your products benefits
3) asking a satisfied customer to ( convincing ) highlighting his experience
4)be the first to enter the virgin market
5) share extra benefits to the customers .
6) your presence should be felt in all social gatherings
7)focus brand should be promoted by different SKU'S
8) should have a mktg team which will be dream dream dream about the sucess of the product .
because sucess of the pdt is decided in the launch room itself because rest is only implementation .