How business development can add value to the organization?

The long term development strategy is the value of the organization including the realization plans.

A company ma have the best products and / or sevrvices of any company, but without clients for their products or services, the company will not be around for very long.

Having a pipeline of new and retained clients, or an orderbook, who will put a value on the business, basically what the company is actually worth.

Business Development Manager is a multi tasked person who has to identify the core areas of the business and prioties them depending upon the importance of attention required and their impact on planned business growth. The initial understanding and planning would be more productive in consultation with the management. BDM has to contribute to strengthen the functional areas and improve their effectiveness by provinding feedbacks and making suggestions . It may be on Sales; may be on finance (related to credits); may be on after sales service; may be on HR (on employees development); Product; etc.Any functional area would be of importance in business growth; Suggested changes and feebacks to be put into practise. BDM has to operate as an internal consultant to the management in co-ordination with functional areas and external agencies such as customer

Reputation: 

business development can give the Organisation good Reputation due to the quality goods or services provided with organisation.

Rising new customers and investors.

during the business development can add the customers from various sources as well as rising the investors that seek to invest in particular business. 

 According to my view Value for an organization is its energy to work , survive , accomplish a task or the power to refuse to do a task. This energy is manifested in the form of cash , knowledge bank, engineering capacity , goodwill among customers , customer base , risk tolerance ...... Contributing to any of these areas is adding a value to the organization. For example adding of IT manager to a organization could add value in form of increasing engineering capacity of the organization, increase the customer base and customer goodwill. A experienced IT specialist could add value to the knowledge bank of the organization and positively effect the risk tolerance ability of organizatio.