How important is marketing for a retail store?

Thank you for the invite. In today's competitive environment it is very important to market any business just to remain in business. As regards retail store, the consumers look at deals and discounts and retaiL stores woo the consumers through marketing efforts to attract them to buy from their store because normally all brands are available at most of the retail stores so retail store that continues to connect with consumers sells more.

I fully agree with Mr./ Nasir Hussain

You also should focus on sales promotional tools (offers / discounts/ bundles … Etc) and product variety

If you are running a retail business, there are five core principles you need to adhere to.

 

1 The customer is the most important person in your business

2 Retail is detail

3 Understand the four Ps

• Product
• Price
• Place
• Promotion

4 Go the extra mile for your customer

5 Location of your store