How do companies apply social media to customer service?

For example: A company may have a Facebook page with a good number of followers, They can hire 4 or 5 customer service as a page administrators to answer all the questions users may apply.
Take Vodafone Egypt page' as an example.

The core of social media's influence for the customer service that you can reach all kinds of customers without any efforts from both sides (Company-Customers), in addition to that they will have answers from you for each and every inquiry the ask about.

by using the facebook,twetter,i-phone apps , whatever up to date connecting technology to serve the customer .

I believe a great question in Service Delivery Customer Service aspect.
Kindly have a look at some of the points of how Companies can use Social Media for best Customer Service Delivery.
It Includes: Build relationships with geeks Help build and promote open source culture.
To be a learning company To be available.
To thank our customers and others.
To grow shareholder value.
Syed Waqas Saghir Internet Marketing Expert, SEO Consultant, Social Media Evangelist.

By the best services which faster than ever before

They can create a link whereby customers can make enquiry, perform self services, do their online transactions and lodge complains without going into the banking halls on twitter handle, facebook, linkedin, hi5, bayt etc.

Social media has brought a revolutionary change in promoting a businesses.it is a best pace to gain customer's and promote your business globally.

Creating an accounts for the customer services department in the most popular social networks sites (Facebook, Twitter….)becomes one of the most important and easier tool to communicate your customers , answer his questions, know his feedback and the level of his satisfaction and also it is considered a simple and fast way to send your update and news to very big range of people.

The secret to successfully engaging customers through social media is to post content that is interesting and relevant to them, such as articles, videos, info graphics, Q&As or the latest industry news.
another secret to successful communication on social media involves considering the timing of your messages to ensure the largest amount of people will see them.

This new and modern way of customer service through social networking sites and is done by: Open the site to view products online Marketing mail