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The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses on media like print, television, radio, and direct mail.
Both share similar goals. Digital marketing and traditional marketing are used to attract qualified customers and build brand awareness in your market and they work together to power successful marketing results.
Digital marketing is more cost-effective than advertising in traditional media like television, radio, print media and the Yellow Pages. A well-executed digital marketing strategy, for a reasonable monthly investment, gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue, and get the data you need to accurately measure your return on investment (ROI).
There is a vast difference between traditional marketing and digital marketing. In digital marketing you can easily reach thousands of people in few seconds. But in traditional marketing we have limitations. In my opinion both are important.
Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business goals.
So, what is “digital marketing” all about? First, let’s look at marketing as a whole. Marketing is a set of tactics that distinguish your business from competitors and get people to buy products. This includes the research you use to develop campaigns. The goal is to convey distinct selling points, so customers choose your business.
Traditional marketing can happen just about anywhere. Trade shows, TV ads, and press releases are common ways to promote a business and attract customers. But marketing also happens when you deliver great service and customers spread the word about their experiences.
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