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What are the most popular misconceptions about online community management?

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تم إضافة السؤال من قبل Dina Khatib , Brand and Communications Manager , Bayt.com
تاريخ النشر: 2015/06/08
Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Although there are so many misconceptions about community management, i think the most popular is:

"Community management is only about starting conversations about you product or service. Pushing your message." 

and

"Community management is something we can get a part-time, non-essential employee to do and only spend very little time on (preferably in his or her spare time or on breaks)."

Usman Naeem Khokhar
من قبل Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

The most popular misconception about online community management is thati brands think it can stand alone on its own. Even if you make the assumption that you will not use SEO and PPC with it, for community management to be effective and raise your conversion rate from leads to customers it must be accompanies by traditional marketing practices. One of my favorite accompanies activity is organizing Meetup groups to host focus groups and test sample product usage.

Tahir Butt
من قبل Tahir Butt , Freelance Advisor / Consultant Digital Marketplace , Self Employeed

I would agree to the below described misconceptions. 

http://www.socialmediatoday.com/content/8-misconceptions-about-community-management

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