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متابعة

It's said Advertising is the right to choose and the company must spend lots of it, Do you agree?

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تم إضافة السؤال من قبل Ghassan Al-Sayyed , Head of Balqa Office , Ministry of Industry, Trade and Supply Jordan
تاريخ النشر: 2015/06/13
Madhav Dhar
من قبل Madhav Dhar , Director of Marketing and Strategic Partnerships , The First Group

No I do not agree.

 

Advertising is a method by which organizations educate and showcase their best product offering.

Today's consumer has more tools to help them choose and therefore advertising needs to be privy to that and make sure the mediums used to reach consumers is relevant.

That is much more important than spending lots of money on campaigns.

For an organization, Cost per lead and Cost per sale are key performance indicators which help define budgets and forecasts. If for example a marketing budget is reaching 20% of sales it is a program which is positioned to fail in the long term. 

المزيد من الأسئلة المماثلة

هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟