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No I do not agree.
Advertising is a method by which organizations educate and showcase their best product offering.
Today's consumer has more tools to help them choose and therefore advertising needs to be privy to that and make sure the mediums used to reach consumers is relevant.
That is much more important than spending lots of money on campaigns.
For an organization, Cost per lead and Cost per sale are key performance indicators which help define budgets and forecasts. If for example a marketing budget is reaching 20% of sales it is a program which is positioned to fail in the long term.
