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Selling develops the prospects created by marketing. Selling includes contacting prospects, setting appointments, presenting the product's value proposition, closing the sale, developing referrals and documenting testimonials for future use in marketing and sales presentations. Selling is the first stage of customer service, creating the initial customer experience with the company. Salespeople pique interest, instill trust and make it easy for the customer to buy the product.
The core competency is affecting the largest volume of target audience to buy the product.
Marketing communications helps define an organisation's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences.
The core competencies of marketing communication comprises mainly of:
The competency of marketing communication is to know customer behavior in the market and by that to reach the customer.