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email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.
Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.
The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.
You can check below mentioned top digital marketing resources:
1. Hubspot’s Blog
2. Marketing Profs
3. Mashable
4. eMarketer
5. Business2 Community
6. Dan Zarrella’s Blog
7. Rand Fishkin’s Twitter Feed
8. Heidi Cohen’s Blog
9. Marketo’s Blog
10. ReadWrite