How to Create a Content Marketing Strategy?

1. Determine objectives for content marketing

2. Measure your content marketing

3. Define your audiences

4. Research audience needs

5. Create a content execution plan

6. Create a content amplification plan

Content Marketing Strategy in7 Steps Here’s a summary of each of the seven steps in creating content marketing strategy your customers will LOVE: Create a content marketing strategy in7 steps1. Determine Objectives for Content Marketing Why are you doing this at all? What is content going to do for your organization? Create awareness? Generate leads? Improve loyalty and retention? Remember: the goal isn’t to be good at content marketing. the goal is to be good at business because of content marketing. (click to tweet)2. What’s Your One Thing? What will you create in your content marketing program that sets you apart? There is an enormous glut of content (and more on the way). Will you be disproportionately useful? Will you create Youtility (I say YES!). Will you be disproportionately motivational, inspirational, or otherwise? What is the heart and soul of your content program? Remember: give yourself permission to make the story BIGGER.3. Measure Your Content Marketing Your objectives dictate your metrics. If you’re trying to generate awareness, measure that. Use the4 categories of content marketing metricsto create a measurement framework that matters. Remember: if you want to track behavior, you must do something trackable (click to tweet)4. Define Your Audiences Your objectives also dictate your audiences. Use personas to model the audiences for your content marketing. Understand them like you understand your family. Remember: you are not your audience5. Research Audience Needs What do your audiences need to know from you? Use search and social media, plus conversations with customers and your internal personnel (sales and customer service, especially) to better understand the information and persuasive requirements of your customers. Then, organize those needs by persona and funnel stage to create a map of necessary content. Remember: don’t settle for data, get real insights (this requires customer conversations, not just spreadsheet mining)6. Create a Content Execution Plan Use personas and customer conversations to determine optimal content modalities. Where and how do your audiences consume information? Understand that, depending upon the funnel stage, customers will need different types of content. Build a plan that shows what content you’ll create daily, weekly, monthly, and quarterly (free content calendar tool) Remember: always define calls-to-action. What do you want your content consumers to do NEXT?7. Create a Content Amplification Plan The reality is that just creating content isn’t enough. In many cases, you need to amplify it. You need to market your marketing. This is where social media can help a great deal. Also recognize the many places (and many people: customers, employees, influencers) that can help you amplify your content marketing. (bonus: presentation on the difference between influencers and advocates.

Goals or Mission

What's your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you'll have an easier time determining what's best for your2015 strategy. (Want help figuring out the right goals? Download this goal planning template.)

 

If you recently started your business, avoid producing content just because you think you should. You may not be using content effectively -- and you don't have time to waste on tactics that aren't delivering results for you.

 

If you've been in business for a while, review your content marketing efforts and the results from it in2014. Figure out what you can do differently in the upcoming year and set new goals to reach. (Pro tip: Now is a great time to align your team's goals with the rest of your organization's goals.) 

 

Target Audience

To develop a successful plan, you need to clearly define your content's target audience -- also known as your "buyer persona."

 

This is especially important for those who're starting out and are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on.

 

If you're an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters each year is crucial to growing your audience.

 

If you want help answering these questions and more, check out this buyer persona template.

 

Types of Content 

Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you've been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. We'll go over a bunch of the different types of content you can use in the next section.

 

Content Management 

Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics. Later, we'll go over tools you can include in your content marketing strategy to help you manage content.

 

Content Ideas for Your Content Marketing Plan

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

1. Focus Objectives for Content Marketing.

2. Unique criteria.

3. Calculating the marketing of the content.

4. Research of audiences.

5. Making a carry out strategy.

 

 

Content Marketing Strategy can be devised once you outline your target audience and the type of content you wish to market, not all content is suitable for all platforms. Similarly not all platforms are ideal for every type of content marketing, you want to market your content to achieve your desired goals, so you need to make sure that the relevant platforms are being used to market the content. The social media can play the role of the ideal platform if you can target your content through the appropriate channels. Apart from all of that you need to have content that is worth sharing, it should have quality and substance. If not, you may upload the content but it will fail to make any impact and will get buried with countless articles on the web. Plan and strategize wisely

1. While there is no one magic way to write a marketing plan, there are general outline of the components that are normally present. The purpose of a marketing plan is to determine the current situation a company is facing and then to generate marketing strategies and tactics in response. A quality marketing plan requires a careful analysis and understanding of the firm, its resources, and its customer base.
2. The executive summary appears first on this list of components, however, it is often written last. It summarizes the report for executives to read. It should be one to two pages in length. After an executive reads this section, he or she would have a basic grasp of the entire marketing plan. This should not be a teaser designed to get someone to read the plan. Instead, highlighting the content of the marketing plan should be the intent. This includes information about the firm’s current situation and the recommended marketing approach. If the executive desires more detail, he or she can then examine additional sections.
3. The current situation involves an analysis of the firm’s internal environment, its external environment, its competitors, and its customers. Before decisions can be made about the future, it is important to assess the current status and situation. First, an examination of the internal environment can be accomplished by reviewing the firm’s mission statement, portfolio of products and services, current marketing strategy and performance, and the firm’s financial status, as well as the available resources. 
4. The following step is to illustrate the SWOT analysis, which provides a clear understanding of the company or organization in relation to its competitive environment. The key to preparing a SWOT analysis is to understand each component. Note that the “Strengths and Weaknesses” are internal to the organization and the “Opportunities and Threats” are external factors. 
5. The following stage is considered to be based on the identification and the developing of the marketing objectives, which begins by designating marketing goals. Goals are broad, general statements that provide overall direction for a marketing plan. They typically state the industry or market involved.
6. in addition, there should be highlighting for the TARGET MARKET of the company. A target market consists of those who would be the most likely to make purchases. These segments should be described in terms of demographics, psychographics, purchase behavior, usage pattern, and any other descriptors that allow for a more precise identification.
7. moreover, the marketing manager should be identifying the marketing strategies that would be followed. They provide the most general direction for the marketing department. Marketing strategies outline the overall approach that will be used. They consist of the relative mix of marketing elements to be used, the competitive advantage that will be communicated, the product positioning strategy, and the overall brand strategy.
8. after the identification of the marketing strategies that would be followed, there should be identification for the marketing tactics. Marketing tactics are based on marketing strategies. Marketing tactics include all of the efforts designed to support marketing strategies. While a number of tactical decisions are made by marketing managers, the tactical portion of the marketing plan tends to focus more on the promotional element than any of the others. 
9. the following stage is the implementation, which should provide operational details regarding how the solution will be carried out. Operational plans, or short term plans, are created to carry out marketing strategies and tactics. They include plans for the day-by-day activities of the marketing department.
10. The last stage is the evaluation and controlling stage, which involves assessments of the marketing plan. This is more than merely looking at numbers. Control means carefully analyzing all of the factors that have an impact on the success of the marketing plan. The evaluation and control also includes making the right kinds of corrections that will lead to success in the future.

 before you start creating any strategy you must do somethings

1-define market will

2- SOWT analysis

3- PESTLE analysis

I agree with colleagues answer

Decide upon things that what you want to do, what is your aim and then think upon the customer, market etc you will get idea automatically.

Content Marketing Strategy depend upon below7 main points. 

 

1. Prepare your plan/objective

 

2. Define your target Audience

 

3. Research on your target audience requirements

 

4. Create Content

 

5. Distribute your content to different channels

 

6. Measure and optimization

 

7. Repeat

1- Set your Goals/Objectives

2- Identify your Target Audience

3- Brainstorming your Content Ideas

4- Create Content Execution Plan

5- Organize and Manage your Content