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Well you (the hotel) decide how important a Travel Agent (Online or Direct) is to you based on the type of your hotel. If you are a holiday hotel or a resort you most certainly need the assistance of as many travel agents as possible as they will be able to sell your product to a larger audience.
The advantage of travel agencies are the network and coverage they have and the larger target audience they can reach as opposed to your sales team who will have their limitation in both demography and geography.
The "disadvantages" are obviously the commissions that you pay in addition to the lower rate that you offer them. But that is a conscious decision one takes in addition to the confirmed room allocation you give them which may be bad for you when you need the rooms the most.
Any good Sales and Marketing Head would know how to handle that and would have all the checks and balances in place to counter rooms being tied up.
Anyone who travels for pleasure is aware of Travel Agents. Individuals and companies who earn a commission by selling products such as hotel accommodation, air and rail tickets and car hire. However there exists another type of agency, one which evolved to service the needs of business travellers.
Business travellers' needsOver the years a number of these business travel agents began to bring together a range of services which catered for the very different needs of those travelling on behalf of their employers. As the range of products and services offered grew, the role became more complex. With the gradual withdrawal of commission agents began to charge for their advice and the term Travel Management Company (or TMC) was born.
Now the TMC fulfils a vital role in sourcing a wide range of products, which has been extended to include items as diverse as taxi and parking services and the sourcing of meeting venues and video conferencing facilities, but also in advising on and implementing corporate travel policies and furnishing the corporate client with a plethora of management information covering everything from cost savings to carbon emissions
Right when you need to get to your housing quickly from the air terminal I for the most part use the help denver airport to beaver creek it grants me to move around in really pleasant vehicles that are new. I simply accept you ought to use a quality assist that with canning get you to and from the air terminal quickly.
L'avantage des agences de voyages sont le réseau et la couverture qu'ils ont et le plus grand public cible qu'ils peuvent atteindre, par opposition à votre équipe de vente qui auront leur limitation à la fois la démographie et la géographie