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the most important factor is to study and analyse the market share for your company and study all your competitors to identify the strong and weak points in your products and the competitor products.
All these are required in today's world to hit the target audience and to capture the right market segment more of a niche market.
You need to do the comprehensive feasibility studies and used the proper tools to analyze all the trends to come up with the proper results.
Historical data, Market Research, Target Market, Budget, breakdown of marketing activities
Strong marketing plan begins by conducting marketing opprtunity analysis which researches the company's micro and macro evironmental subsectors.the macro sub sectors include demographic,economic,technological,political and socio-cultural sub sectors. Also micro environmental factors include analysis of industry dynamics and strategic changes which involves competitive analysis, customer analysis, product analysis .
1) Mapping of area.
2) Understand the Brand value of product in public .
3) their finical health .
4) Need of products
5) Ground Realities if products awareness .
6) Channel partners .
Understanding your customers' needs
To give how to use strategy or policy or Technics among the market requirements
a good marketing plan in today's competitive environment is one which originates from internal strength as opposed to external threats:
realizing your target
discovering your strengths
accepting your weaknesses and shortfalls
assigning decent budgets
setting objectives
streamlining the expectations
taking one step at a time
keeping customer loyalty over mad profits
sticking to the marketing plan even if it isn't giving immediate returns because customers also read the intents of new companies.If they find too much hopping or diversions, they may loose faith in the name altogether!
Your business plan is one of your most important tools in planning for the future of your business. It outlines your vision, what you want to achieve and how you plan to get there.
A good business plan, which includes an effective marketing plan. It is a key factor in attracting and retaining investors.
You begin the process by focusing on a few key elements — first, establish your basic business goals. Then, based on sound research, determine what challenges and opportunities your business may face. Next, clearly identify your target markets and competition. And finally, consider and plan all the operational and financial requirements you need to achieve your goals.
Effective business and marketing plans are very thorough, anticipating and answering readers’ questions before they are asked. That’s why developing a good plan can help you better define your goals, ideas and plans in your own mind before you “put pen to paper.”
There are many steps and details involved in fleshing out a comprehensive and compelling business and marketing plan, so here are some general guidelines to think about as you get started:
There are 9 key sections in a standard business plan: