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I agree with the experts answers. Thank you.
Assess your audience (customers) and needs. Needs create opportunities
1. Understand of how the specific industry / market is structured
2. Idea of the predicted demand for the product or service
3. Competitor Analysis and how plan position in that market place
4. The best way to make the product or service attractive to customers
To identify new market, survey on market first then identify their need then check purchasing power of the customer then check competitors presence etc.