أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
The implication for businesses is the need to have capabilities in place to make understanding customers and buyers a core competency. To date, some are building this core competency. Yet many treat understanding customers and buyers as a one-off study they can use for the next decade. This approach can prove to be fatal.
