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simply , Guest blogging is to blog in the other's blogs in order to gain back link to your site or make reputation " your brand name " or to increase your visitor .
Guest blogging is a method to bring more traffic to a site/blog. But the difference now is that the article or blog post that you write will have to be worthy of sharing by the blog owner( on whose blog you are guest blogging).Gone are the days of simply posting a blog and praying to get landslide traffic. Blog owners have become smart and won't take run of the mill blog posts now.Also, guest blogging has to be relevant to the niche (target audience segment) on which your own blog is running.So doing a digital marketing blog post on a science blog is pretty useless and could invite penalty from Google big time.
THERE IS 3 MORE STEPS IN GUEST BLOGGING ONE IS COMMENTING SOMEONES BLOG
Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Guest blogging can work in one of two ways:
Regards
Shaman Das Khatri
Guest Blogging is an adaptation of Link-building but for Blogs, To answer it in an easy manner, Guest blogging is when you write a log post (Or comment at times) on another persons blog to promote for your own blog or Website.
How is Guest Blogging Different from Link-Building?
1- Well in link-building as the name suggests you need to include a link, while in guest blogging may people don't, they depend on the link back toothier name when they comment or write a blog.
2- When Link-Building you need to ensure some technical aspects are met (For example a Do Follow link), In Guest blogging many people are just happy for the possible traffic from the link even if its a No follow link.
Tips for Guest Blogging:
1- Contact the blog owner or administrator before posting any comments
2- Offer the other blog to be a guest blogger on your blog to increase your change for a successful arrangement
3- Write interesting content to create traffic (Use Content writing strategies)
4- research your blog post topic before writing it to increase the creditability of your blog and writings (this will also help you get repeat readers and subscribers to your blog)
5- Use related and attractive images in your blog post.
6- Write about trending topics.
Blogging under a pseudo name to get more traffic and generate backlinks to raise a domain's online reputation,