What Do You Look for in an SEO Expert?

Search engine optimization involves three tiers:

1. Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content)
2. On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site)
3. Off-page optimization (such as link building).

Moreover Candidate should be marketing savvy as he has write down contents for the website.