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A great way to learn about the growth of your business and it's important information is to customize metrics, that's what kpis for marketing is for. These reports will provide you with quantitative and qualitative data describing the inner workings of the business. Overall, this will help you make decisions that will shape the direction of management, help marketing achieve goals and ensure that annual targets are met.
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Technological advances continue to make email a valuable marketing tool. Not only does email offer the necessary flexibility to send targeted messages in strategic cycles, it allows for cost-effective follow up. In fact, industry reports continue to show that email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels.