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PR specialists who work for nonprofit organizations, political interest groups, government agencies or universities may target the general public, as well as specific groups, such as voters, donors or prospective students. Corporate public relations specialists, sometimes called corporate communications specialists or directors, are employed by private companies. They are often responsible for maintaining their companies' relationships with investors and customers, as well as the general public.
PROs'' job duties typically revolve around the media. They may field inquiries from journalists about their companies, participate in interviews on behalf of their companies or prepare company representatives to perform well in interviews and public appearances. They may also write or task others to write press releases about their companies' initiatives and accomplishments, and use their contacts in the media to secure press coverage.
It is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behavior.
PR officers communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.
PR officers monitor publicity and conduct research to find out the concerns and expectations of an organization's stakeholders. They then report and explain the findings to its management.
Public relation professionals represent their organization interest in public or at professional forums in simple.
