In order to build a good relationship with your customer, you should show your customer that you CARE. How can you do that?

The Art of Customer Loyalty Everything you need to know about building a company customers love. In a world where your competitors are only a click away, customer service really is the ‘new’ marketing. Today’s consumers have access to an endless amount of information about your business, and research shows that they’re ready and willing to stop dating around and stick with companies who go above and beyond to create a fantastic customer experience. When customers feel taken care of they are more inclined to buy from you again. Since studies have shown that it costs6 to7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers. This guide will look at how the most beloved brands are able to instill the kind of legendary loyalty that keeps them ahead of the pack. You’ll walk away understanding why customer loyalty is important, what you can do to increase loyalty with new and existing customers, and how to create measurable systems to track your service efforts. Ready to get started? Let's Jump in! Why Customer Loyalty Matters for Today's Businesses Why Customer Loyalty Matters for Today's Businesses On average, loyal customers are worth up to10 times as much as their first purchase. White House Office of Consumer Affairs Is great customer service really worth the effort? It might seem like a no-brainer, but many entrepreneurs struggle with this question. It’s not as clear-cut as simply looking at a sales chart to see if your service quality is in the black. To answer this question, we’ll analyze data (not hunches) from both ends of the spectrum. Specifically, we need to look at:1. What are the rewards for providing great service?2. What are the costs and punishments for providing bad service? In the following section and throughout the rest of this guide we will utilize academic studies, consumer reports and proven statistics to shed light on the pros and cons of running a customer-centric business. The Rewards of Great Service A variety of research shows that today’s customers place a priority on receiving great service. A2011 report published by American express revealed that3 out of5 customers were willing to give up a former favorite brand in order to have a better service experience. Even more telling are the results of the2010 RightNow Customer Experience Impact report, which revealed that9 in10 Americans are willing to spend more with companies they believe provide excellent customer service. Eighty percent of respondents shared the belief that smaller companies place a greater emphasis on service than larger companies, meaning ... small business success is highly dependent on the satisfied customer. The way that small business owners can beat out big-box stores isn’t to compete with them on the things they are good at (e.g., low prices, logistics, etc.); it’s far more important to out-support your competition by providing a level of service that they just can’t match. As this guide will show, great service is the bedrock for creating customer loyalty, and it can come back to haunt you if your business isn’t making it a priority. The Hidden Costs of Bad Service News of bad customer service reaches more than twice as many ears as praise for a good service experience. White House Office of Consumer Affairs Will bad service really scare customers away from your business? The data presents a strong case for a resounding “yes.” Consumer Reports surveys have shown that nearly91 percent of customers will not do business with you a second time if you botch the first encounter. It was even uncovered that two-thirds of customers have walked out of a store when they felt the service was subpar. The amount of customers willing to immediately abandon a business reached nearly70 percent when it came to poor service on the phone, conclusively showing that customers are willing to shut you out if you don’t provide the quality of service they expect. The worst part: You may not know how much of an impact your poor quality of service is having before it’s too late. The White House Office of Consumer Affairs revealed a startling statistic on how service can silently affect your bottom line: For every customer who bothers to complain, nearly26 others remain silent. BOTTOM LINE If you continue to provide subpar service, you may start losing customers without warning. What This Means for You By now you’ve seen that building loyalty among your customer base is more important than ever before. Your sales team will continue to have less control in informing and guiding customers through a sales purchase. Given the “always on” nature of the web, product information, reviews, and even access to your competitors are all just clicks away from a prospective customer’s fingertips. Top-notch companies see this as an opportunity, not a dilemma. Recent consumer data from a Peppers & Rogers study showcases how leading business are also leading the charge for great service:81% of companies with strong capabilities and competencies for delivering an excellent customer experience are outperforming their competition. Will you be among them? If you’d like to be, read the rest of this guide to find out how you can stop wishing you provided a better customer experience and start building one. How to Create a Brand that Customers Love How to Create a Brand that Customers Love Do you ever feel like customers are ignoring your brand’s message? It’s a frustrating feeling to have, especially when you know that your business is truly offering something of value to customers. How can you build brand loyalty if nobody is paying attention to you? The advent of social media has created the belief that you must constantly engage customers or risk losing the sale, but the data says that just isn’t true. So how do you connect with customers that want limited engagement? Read on, because we’ve uncovered the secret that is guaranteed to increase brand loyalty, and it’s closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers. Why Shared Values > Engagement Many marketing campaigns are designed entirely around moving products. What if instead they were designed around moving people? A Corporate executive Board (CeB) study published by the Harvard Business Review, which included7,000 consumers across the United States, United Kingdom and Australia, showed that loyalty to brands is almost impossible to achieve without one key element: Of those consumers who said that they had a strong brand relationship,64% cited shared values as the primary reason. Shared values are by far the largest driver of brand loyalty. According to the CeB, who researched the topic of brand loyalty for more than a year, consumers everywhere stated that they were loyal “not to companies, but to beliefs.” Think about that. Most customers aren’t particularly loyal to any one business, but they are loyal to what the business stands for. “We saw that emotional attachments to brands certainly do exist, but that connection typically starts with a ‘shared value’ that consumers believe they hold in common with the brand.” Aaron Lottonn, CEB Connecting with your customers on a personal level is crucial for growing a small business that willretain their loyalty. Since a majority of your customers don’t care about having a close relationship with your brand, it makes sense that those who do care more deeply about the things you stand for than how often you engage with them. The only thing that is going to enhance this type of relationship is the knowledge that your business is on the same team as them. These customers will want to see that you share their beliefs and that you incorporate those beliefs into how you conduct business. The most beloved brands have developed their cult following through a strong stance on issues both withinand outside of their industry. For example: TOMS shoes champions their One for One movement, which gives a pair of shoes to a needy person in the world for each purchase. Zappos has built their core values around wowing customers, placing service as their #1 priority. Timberland emphasizes their G.R.E.E.N. Standard, which places profitability and community service on the same team. What your company stands for doesn’t have to be lofty or grandiose, but you do have to plant your flag somewhere that matters. Here at Help Scout, we believe that customer service shouldn’t be viewed as a necessary cost that begrudgingly makes it way onto an expense spreadsheet; it should be viewed as your biggest marketing opportunity. Clearly, communicating your brand’s higher purpose outside of making money is the way to create a genuine connection with customers. In fact, research shows that it’s the only method of creating brand loyalty that truly sticks. There is one other element you should note: In addition to being known for a strong stance on issues that matter to them, all of the most admired brands became legendary by doing something a bit out of the ordinary ... they made an enemy.

Show your customers you care :

 

1. Keep your promises.
2. Ask the feedback.
3. Listen to your customers.
4. Provide prompt service.
5. Recognize your customers.
6. Respect your customers, 
7. Personalised service.
8. Always say 'Thank You'.
9. Be Honest and admit your mistake.

 Thank you 

 

just love your work , you will be the best 

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1) Remember Your Customer's Name: Everyone within your company who regularly interacts with customers must remember their names whether it is in person or over the phone. This small gesture tells your customers you value them.

2) Remember Your Customer's Preferences: Does Mr. Smith walk into your diner every day at noon to order a turkey club sandwich with no mayo and a cup of decaf? Then when Mr. Smith walks into your diner, put a cup on the counter and start filling it with decaf so he can enjoy it while you prepare his sandwich. Saying "No mayo; just the way you like it" when you put the plate in front of him, lets him know you remember. If your customer has a special way they order or if they consistently order the same items, remember what they like and how they like it.

3) Invite Them to Enjoy Special Customer Events: Show your most valued customers you appreciate their business by inviting them to special events. Perhaps you can give them a special offer on items they regularly purchase or access to an after-hours sale available to a chosen few.

4) Take a Personal Interest: This one doesn't mean prying into their private life or being nosy. It means showing a genuine interest in what is going on in their lives. Send a card on birthdays. If they mention a major life event such as a child's graduation or a special anniversary trip, ask them about it next time you speak.

5) Support Their Business: If you have a customer who is also a business owner, refer some customers their way when you can. Chances are they'll share some leads with you, too.

6) Solve Their Problems: Understand your customer's needs, and go out of your way to solve them. If there is a problem, don't ignore it or sweep it under the rug. Respect your customer by acknowledging the problem, apologizing for it, fix it immediately, and take steps to make sure it does not happen again.

7) Keep Your Promises: Say what you mean, and mean what you say. Deliver on the promises you make to your customers.

8) Remember the "Magic Words" Your Mom Taught You: Saying "please" and "thank you" still work. It is a small gesture, but it goes a long way. Bonus Tip: Include your customer's name when you thank them believe me it will make them smile.

9) Give Back: Does your customer have a favorite charity or cause? Show your support by participating in a fundraiser by hosting the event, donating a door prize or silent auction item, buying a table as a reward for your top employees, or promoting the event to your other customers.

10) Ask For Their Feedback: Your customers are ready to give you their feedback, suggestions, and ideas. All you need to do it ask. For example, are you thinking of adding a new product? Give a sample to your best customers. Ask them to try it out, and give your their feedback. They may just save you from sinking money into inventory that won't sell.

Customer care is a crucial element of business success. Every contact your customers have with your business is an opportunity for you to improve your reputation with them and increase the likelihood of further sales.

From your telephone manner to the efficiency of your order-fulfillment systems, almost every aspect of your business affects the way your customers view your business.

It's important that you draw up a plan about how customer information is to be gathered and used in your business. Establish a customer-care policy. You can also provide key customers with loyalty cards that entitle them to a discount on all their purchases.

Here are ten things customers need:

They need to feel welcome (respect, understanding)

They need to feel comfortable (understanding)

They need to be understood (understanding)

They need assistance (understanding)

They need to feel important (respect)

They need to be recognised (respect)

They need to be treated with respect (respect)

They need to be listened to (understanding)

They need prompt service (respect)

They need to trust you (trust)

Ask your customer what his needs are... when he needs it ... if he is on a budget... evaluate his needs give him choices.... advice...

Always make sure that it is the customers decision what he/she is  purchasing

make the customer believe that he got the best deal on quality , lead time and price of the product

keep your lead times as realistic you can and confirm delivery dates.

To show your care all what u need to do is to give him quality product and services. Rest all falls under CRM where you store key data of your customer and at social level you send him offers, greetings, wishes etc.....

by support him

and follow him

try to invite him to lunch with u

 

Customer is always right...

 

I agree with Mr. Vinod Jetley  good answer. Thank you.