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Selling has a product focus and short term goals where as marketing has focus all activities associated with product
Normally the Selling concept is that people will not buy enough if they left alone. So sellers has to put aggressive effort in selling and promotion while in Marketing the key to achieving the organizational goals consists of being more effective than the competitors in all marketing activities towards determining and satisfying the needs and wants of the target markets.
Selling focuses on the needs of the seller while marketing focuses on the needs of the buyers. Seller focuses on the sellers need to convert his product in to cash while marketing focuses on the satisfaction of the buyer using the whole marketing activities associated with creating, delivering and finally consuming.
An ideal Marketer is that engage himself from identifying the needs and wants, to converting into product, identifying the target customers and the target markets, to positioning of the product, to working on the5 P's (Product, Price, Place, Promotion and Public relation), introduction of the product in the desired segments, implementation of the marketing strategies, and finally the feedback and making amendments in the strategy, keep on monitoring the Product Life Cycle and take necessary steps to give boosts to the sales, to put the force in the right direction and guide them from the front.
Marketing consists of all those activities that are associated with product development. It entails planning, pricing, promoting and distributing the product or service. Marketing is also the on-going process of appealing to potential clients and ensuring repeat business from existing clients.
Selling on the other hand merely concerns itself with techniques of getting the customers to exchange their cash for the company's products or service. It does not bother about the value satisfaction that the exchange is all about.
An ideal marketer is one who is concerned with meeting and satisfying the needs of his clients. A marketer seeks to answer the questions how and where does the customer want it.
