What are the major challenges faced by SEO/Social/Digital Marketing agencies?

Digital marketing agencies faced many challenges like social media management, content marketing different requirement of client etc. Apart from these they have major five problems like:

• They need to configure multiple accounts for multiple clients at one place.
• They require totally flexible scheduling options for each client
• They require client approval before they share anything on their profiles
• They don’t want automation tool name on their client’s official FB page
• They want to automate sharing of their new blog posts

One of the major issues for marketing agencies is content. What will the company share, what can they share and at what time. Most small to mid size companies cannot afford a PR rep to work with them, which is highly needed, not to mention a marketing director. Agencies or Freelance SEO's have to handle more than just dissemination of content.

The other major issue, that most agencies do not seem to be aware of, is personality. Those companies that realize there needs to be a face/voice/personal attribute than just spreading content will win out over their rivals.