How do you see the role of Social Media in PR at present and in the future?

The power of social media is undeniable in today’s world.
Facebook, Twitter and YouTube are the main protagonists that have transformed the way our entire society functions, it has revolutionised the ways we interact with our colleagues, friends and family.
As communication between a brand and its publics is essential, it’s no wonder in recent year’s top brands PR and marketing strategies have adapted to this sociological change.
Social media ensures that a brands message keeps moving, creating brand exposure and grabs the attention of key influencers in its sphere.
It’s a snowball effect in the form of re-tweets and likes, essentially the bigger the snowman, the more exposure for your brand

Social Media consider now a days is the new era for advertising, social media and Public relation, which makes introducing, re polishing the company reputation is the much easier , in addition the sharing events, connect with customers all day long....etc.

Definitely important, especially on Twitter where it is easy to hashtag events and spread press releases.

The Public Relations industry has undergone a radical change in the last few years, since the emergence and widespread adoption of social media sites such as Facebook and Twitter.
It’s not the first time the PR industry has had to adapt to a new way of doing business.Being creative as well as tactical is what drives PR success.
For this reason, the PR industry has always been at the forefront in terms of responding to technological advances and experimenting with new tools and techniques to generate ever improved results.
Some PR professionals said there is a big impact in their profession and how social listening is helping to monitor and react to the latest news concerning their clients in real-time.
In short, It’s simply this: the future of PR rests on the realization that everyone is an online publisher.
Everyone has the power to impact the brand.