أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
The marketing plans are basically made for selling only. The telling (means Advertisement / word of mouth publicity etc) is a supportive function of the marketing plan. So both the things are necessary in the marketing plan.
There are marketing plans, which can only have selling not telling but in such cases the product movement is normally slow.